As pointed out by the CMI, “there’s product content, sales content, customer-service content, event content, employee-generated content, marketing, and campaign content. Even advertising is content.” Digital content writers produce all of those types of content as needed by the company, and that of which they produce is then used as part of an organizations content marketing strategy. The two – digital content and content marketing – often intersect within an organization’s digital marketing strategy.
A digital content writer produces copy for digital/online mediums. A copywriter, however, may write copy for a magazine, or brochure, or info sheet, for example, that may never go onto a digital platform. However, employers often seek digital content writers and copywriters with similar skill sets but may name them differently based on company philosophy..